Course Content

Introduction to Marketing

  • Role of Marketing
  • Consumers and Consumption
  • Segmentation, Targeting and Positioning
  • Designing Products and Services
  • Pricing and Channels
  • Using Communication to Engage Customers

Digital Marketing Perspective

Understanding the Digital Customer

Website Design

Search Engine Marketing: SEO and Paid

Content Marketing

Email Marketing

Social, Mobile and Influencer Marketing

Media Planning

Ecommerce and Affiliate Marketing

Analytics for Digital Marketing

Digital Marketing Strategy and Planning